As of January 1, 2021, Amundi Pioneer has officially rebranded its US business to Amundi US, marking a significant step in the evolution of its global brand strategy. This transition underscores Amundi’s position as a leading global asset manager and its commitment to providing a unified brand experience worldwide. The rebranding initiative reflects the company’s growth and its ambition to leverage its global scale to better serve clients in the US market and beyond, while still acknowledging the esteemed legacy of Pioneer Investment Management.
FOR IMMEDIATE RELEASE
Boston, November 19, 2020 – Amundi Pioneer announced today its rebranding as Amundi US, effective January 1, 2021. This strategic move replaces the Amundi Pioneer brand, which was initially adopted in July 2017 following Amundi’s acquisition of Pioneer Investments. The change signals a deeper integration and a streamlined brand identity within the global Amundi organization.
Lisa Jones, Chief Executive Officer of Amundi Pioneer, commented on the rebranding, stating, “Adopting the Amundi US brand allows us to capitalize on the robust global recognition of Amundi and simplify our corporate image. As a top-ten global asset management firm and the largest in Europe, managing $1.9 trillion in Assets Under Management (AUM), including over $350 billion in responsible investments, we are enthusiastic about this rebranding. Our US clientele increasingly seeks the broad perspectives and robust capabilities that come with partnering with a global leader and innovator in responsible investing.” [1]
Boston stands as one of Amundi’s six key global investment hubs,[2] playing a crucial role in managing a diverse portfolio of fixed-income, equity, and multi-asset investment solutions. These solutions cater to a wide spectrum of investors, from retail to institutional, across the Americas, Europe, the Middle East, and the Asia-Pacific region. Importantly, the rebranding to Amundi US will not entail any changes to the leadership, personnel, product offerings, services, or operational resources. Clients can expect the same level of expertise and commitment under the new brand name.
While the corporate brand is evolving to Amundi US, the company recognizes the long-standing reputation and strength of the Pioneer name, particularly within US and international retail investment channels. Therefore, the Pioneer brand will be maintained for retail funds distributed in the US and internationally. Existing US mutual funds and UCITS will continue to operate under the Pioneer brand. Notably, the Pioneer Fund, Amundi Pioneer’s oldest fund with roots tracing back to 1928, will retain its established name. Similarly, its UCITS counterpart will remain Amundi Funds – US Pioneer Fund, ensuring continuity and leveraging brand recognition where it matters most to retail investors.
Amundi US Rebranding
Effective January 1, 2021, Amundi US has adopted Amundi’s global logo, visually aligning the US business with the parent company. Correspondingly, the US websites, social media platforms, product documentation, marketing collateral, and email communications have been updated to reflect the new brand identity. Furthermore, the formal names of the legal entities within the US are being adjusted to align with the Amundi US branding, ensuring consistency across all aspects of the business.
About Amundi US: A Pillar of Pioneer Investment Management’s Legacy
As Amundi US takes its place in the market from January 1, 2021, it carries forward the rich heritage of Pioneer Investment Management as the US arm of Amundi. Amundi is recognized as Europe’s largest asset manager by AUM and ranks among the top ten globally.[1] Boston, a core element of Amundi’s global network of six investment hubs,[2] delivers a comprehensive suite of investment solutions spanning fixed income, equity, and multi-asset strategies. Amundi US collaborates closely with wealth management firms, distribution platforms, and institutional investors throughout the Americas, Europe, and Asia-Pacific.
Amundi distinguishes itself through its robust financial and extra-financial research capabilities and a deep-seated commitment to responsible investment. This dedication positions Amundi as a leading force in the asset management industry, focused on sustainable and impactful investing. Amundi’s clients benefit from the expertise of 4,500 employees operating in nearly 40 countries, ensuring a global perspective with local insights. As a subsidiary of the Crédit Agricole group and publicly listed on the Paris stock exchange, Amundi currently manages approximately $1.9 trillion in assets.[1]
Amundi, Your Trusted Partner, Dedicated to Serving Clients and Society
It is important to note that the availability of Amundi products and services may vary by jurisdiction. Clients are advised to consult with their financial professionals to determine product suitability.
Amundi Pioneer Distributor, Inc., located at 60 State Street, Boston, MA 02109 (“APD”), a U.S.-registered broker-dealer, provides marketing support for the distribution of products managed by Amundi Asset Management and its affiliates. APD’s activities are focused on engaging with financial intermediaries within and outside the U.S. (where permissible), who then offer these products to non-United States persons. APD operates exclusively with financial intermediaries and does not engage in retail business. Individuals are encouraged to seek guidance from their financial, legal, tax, and other relevant advisors before making any investment decisions or purchasing any financial products, including those mentioned in these materials. Amundi Pioneer does not provide investment advice or investment recommendations.
For further details, please visit amundipioneer.com/us.
Stay connected with us on:
© 2020 Amundi Pioneer Asset Management
Footnotes
[1] Source: Amundi data as of September 30, 2020
[2] Amundi’s six main investment hubs are: Boston, Dublin, London, Milan, Paris and Tokyo.
