Two Marietta, Ohio, automotive dealerships, including the well-known Pioneer Chevrolet, have transitioned to new ownership, alongside a Parkersburg, West Virginia dealership. This significant business transaction marks a new chapter for Pioneer Chevrolet Marietta and its sister dealerships, promising continued service and community engagement under the guidance of Thomas and Ashley Peden.
The Tim Lamb Group, a prominent dealership brokerage firm, facilitated the sale of these dealerships from Richard Nourse to the Peden family. This deal, finalized on October 17th, encompasses Pioneer Chevrolet located at 1315 Pike St. in Marietta, Family Ford Lincoln (also in Marietta), and Pioneer Honda of Parkersburg. For customers of Pioneer Chevrolet Marietta, a key piece of information is the dealership will retain its established name, ensuring continuity and brand recognition in the local market.
Thomas Peden II, a West Virginia native and third-generation car dealer, along with his sister Ashley Peden, are the new owners. This acquisition expands their growing automotive group, building upon their initial dealerships in Zanesville acquired in June 2020. The Pedens are deeply rooted in the region, with these dealerships located approximately 45 minutes from their hometown, demonstrating a personal investment in the local community.
Richard Nourse, the previous owner with over 35 years in the automotive market, expressed confidence in the Pedens, stating, “I knew they would be great stewards to continue what we have built in the community.” Nourse will now concentrate on his remaining five dealerships in Chillicothe. This transition signals not a departure from the area for the Nourse family, but a strategic refocusing of their business interests.
Parkersburg Honda dealership under new ownership by Thomas and Ashley Peden.
While Pioneer Chevrolet in Marietta will maintain its name, Family Ford Lincoln will be rebranded as Pioneer Ford Lincoln, and Pioneer Honda of Parkersburg will become Parkersburg Honda. This subtle name adjustment for Family Ford Lincoln to Pioneer Ford Lincoln aligns it with the established Pioneer brand in Marietta, potentially leveraging existing brand recognition. However, Pioneer Chevrolet’s name staying the same highlights its strong standing and customer loyalty in Marietta.
Pioneer Ford Lincoln in Marietta, formerly Family Ford Lincoln, part of Peden Automotive Group.
The Pedens are committed to maintaining the existing team at all three dealerships and continuing community involvement. This commitment assures employees and local organizations that the change in ownership will be seamless and supportive. For Pioneer Chevrolet Marietta customers, this means the same familiar faces and community-focused approach they have come to expect.
Pioneer Chevrolet in Marietta, retaining its name under new ownership of Peden Automotive.
For more details about dealership transactions and brokerage services, you can visit the Tim Lamb Group website at https://timlambgroup.com/. The acquisition of Pioneer Chevrolet Marietta and the other dealerships by the Peden family represents a significant development in the local automotive landscape, promising continued growth and community partnership for years to come.
