Alanna Gold, a fresh face on Selling Sunset Season 8, has quickly become a fan favorite. This luxury real estate agent recently shared an interesting tidbit with her Oppenheim Group colleagues that piqued everyone’s interest, revolving around a property far from the usual glitz and glamour of LA real estate.
Joining the cast after building her career at another luxury real estate firm, Alanna’s background is surprisingly diverse. As she revealed to People, her path wasn’t always set on real estate. “I was originally studying to be a vet,” she explained, “but I got discovered for modeling in the middle of it. I took the opportunity because I’m actually allergic to animals, so that was not a good path for me.” This pivot led her to the world of luxury homes, and eventually to Selling Sunset.
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Emma Hernan, Chrishell Stause, Chelsea Lazkani, Nicole Young, Jason Oppenheim in episode 810 of Selling Sunset.](Emma Hernan and fellow Selling Sunset cast members in season 8, discussing real estate and drama.)
Alanna Gold’s Net Worth: A Foundation Beyond Real Estate
Before diving into Pioneertown, it’s worth noting Alanna Gold’s personal financial standing. Sources like The Tab and The Mirror estimate Alanna Gold’s net worth to be around $2 million. This wealth is shared with her husband, Adam Gold, who is involved with the private members club Living Room. Her financial stability likely provided a solid base for her ventures into real estate and beyond.
Alanna obtained her real estate license in 2021, navigating the market during the COVID-19 pandemic. Her LinkedIn profile shows she honed her skills at Westside Estate Agency in Los Angeles from 2021 to 2023 before making the move to The Oppenheim Group in 2023. This experience in the competitive LA real estate market set the stage for her appearance on Selling Sunset and her unique property interests.
The Allure of Pioneertown: More Than Just a Monetary Value
The question of how much is Pioneertown worth arose when Jason Oppenheim, during Selling Sunset, offered Alanna $2.2 million for it on the spot. However, this figure significantly undervalues the town, both financially and sentimentally for Alanna and her husband. Pioneertown, described as an “all inclusive filming location,” holds a special place in Alanna’s heart.
“We’ve always really loved it, and it was actually where we went for one of our first trips,” Alanna shared with People, highlighting the personal connection. “We always knew we wanted to own a piece of property out there or be a part of the community somehow. We kind of always assumed it was going to be through owning a home out there, which we do now, a place we call Cosmic Ranch.” This personal connection adds a layer of immeasurable value to Pioneertown for Alanna and her family.
Understanding Pioneertown’s Acreage and True Worth
To understand how much is Pioneertown worth, it’s crucial to look at the land itself. Reportedly, one acre in Pioneertown is valued at around $228,000. With the town spanning approximately 640 acres, the estimated value of Pioneertown, based purely on land value, would be significantly higher than Jason’s offer. This substantial acreage contributes to Pioneertown’s appeal as a filming location and a unique piece of California history.
Alanna’s involvement goes beyond just owning a home there. “In 2020, when we learned that a large portion of Pioneertown was for sale, we saw an incredible opportunity not only to strengthen our ties to the community but also to preserve a piece of history,” she explained. This led to the formation of Pioneertown Land Management, in partnership with David Corso and with the support of investor Gary Friedman. Their mission is to revitalize Pioneertown and restore it to its former glory.
However, it’s important to clarify the extent of Alanna’s ownership. While some reports might suggest ownership of the entire Pioneertown, sources like Distractify clarify that Alanna and Adam own “Pioneertown Land Company, which owns six parcels out of thirty-five, around 10% by area of Pioneertown’s Historic Mane Street.” Mane Street, the commercial hub, is just a fraction of Pioneertown, representing only 50 of the 640 acres. This means Pioneertown Land Company’s holdings are less than 0.7% of Pioneertown proper. Despite not owning the entire town, their stake in Mane Street is significant, representing the historical and commercial heart of Pioneertown.
Pioneertown’s Enduring Value
In conclusion, while Jason Oppenheim’s $2.2 million offer was a dramatic moment on Selling Sunset, it drastically undervalues Pioneertown. The town’s worth extends beyond a simple monetary figure. Its value lies in its extensive acreage, its historical significance as a filming location, and the sentimental value it holds for people like Alanna Gold who are dedicated to preserving its legacy. The efforts of Pioneertown Land Management, even with a partial stake, are crucial in ensuring that Pioneertown remains a valuable and vibrant piece of California history for years to come.
