Driven by the significant increase in Japanese tourists traveling internationally in the 1980s, JCB, a Tokyo-based Credit Card Industry Pioneer, embarked on its global expansion by initially partnering with merchants in popular tourist destinations. Nearly 55 years since its inception, JCB now boasts over 91 million cardholders, with approximately 20 million residing outside Japan. These card members can utilize their JCB cards at more than 29 million merchant locations across 190 countries and territories.
“Beyond its distinct brand identity, JCB provides a level of adaptability that caters to the specific needs of each market and every JCB partner, ensuring the highest quality of service and fostering the expansion of JCB’s global customer network,” states Koremitsu Sannomiya, president and chief operating officer at JCB International. “This commitment translates to delivering consistently straightforward, secure, and unique experiences for our members as they explore the world and navigate their daily lives.”
This dedication is clearly reflected in the extensive network of JCB Plaza, the card’s overseas service centers. With over 62 locations worldwide, these plazas offer card members personalized travel guidance and support. From exclusive discounts at restaurants and spas to privileged access to massage and golf facilities, JCB Plaza curates a comprehensive suite of special offers. Complementing these services is JCB’s car rental partnership with Hertz Rent-a-Car, spanning over 60 countries, and a 24/7 toll-free call center providing assistance in English, Chinese, Korean, and Japanese.
Recognizing the Asia-Pacific region as a key growth engine, JCB has strategically focused on strengthening and broadening its presence within this dynamic market. Over the past three years, the number of JCB cardholders in Asia-Pacific, excluding Japan, has nearly doubled. Building upon its existing operations in nine countries and territories, JCB has recently launched card issuance in Bangladesh, Laos, and Mongolia. Furthermore, the company has outlined plans for further expansion into new markets, including Cambodia, India, and Myanmar, in the near future, solidifying its position as a credit card industry pioneer in the region.
Looking ahead, JCB is actively developing innovative payment solutions and programs to meet the evolving needs of the modern consumer. These initiatives include mobile near field communication (NFC), tokenization, and host card emulation (HCE) technologies. These advancements, alongside other tailored services designed for both local and Japanese customers, underscore JCB’s unwavering commitment to the Asia-Pacific region and its increasingly mobile and tech-savvy customer base, merchants, and global partners. As a credit card industry pioneer, JCB continues to shape the future of payments worldwide.
