Amundi Pioneer, a prominent name in the asset management industry, has officially transitioned to Amundi US, marking a significant step in the company’s global strategy. Effective January 1, 2021, this rebranding initiative signifies more than just a name change; it represents a strategic alignment with the global powerhouse, Amundi, Europe’s largest asset manager. This move allows the US arm to fully leverage the strength and recognition of the overarching Amundi brand in the competitive American market.
This rebranding announcement, originating from Boston on November 19, 2020, underscores Amundi’s commitment to simplifying its corporate identity while amplifying its global presence. The decision to retire the Amundi Pioneer name, adopted in July 2017 following Amundi’s acquisition of Pioneer Investments, is a calculated move to unify brand messaging and enhance market clarity.
Lisa Jones, formerly Chief Executive Officer of Amundi Pioneer and now of Amundi US, highlighted the rationale behind this transformation. “Adopting the Amundi US brand allows us to capitalize on the robust reputation of the global Amundi brand and streamline our corporate image. As a top-ten global asset management firm and the leading asset manager in Europe, managing a staggering $1.9 trillion in Assets Under Management (AUM), including over $350 billion in Responsible Investments[1], we are enthusiastic about this evolution. Our US clientele increasingly seeks the diverse insights and capabilities that come with partnering with a global leader and innovator, particularly in the realm of responsible investing.”
Amundi US Rebranding Announcement
Boston’s role as one of Amundi’s six key global investment hubs[2] is pivotal in this rebranding strategy. From this hub, Amundi US manages an extensive portfolio of investment solutions spanning fixed-income, equity, and multi-asset strategies. These solutions cater to a diverse clientele, ranging from retail investors to large institutions across the Americas, Europe, the Middle East, and the Asia-Pacific region. Crucially, the rebranding to Amundi US will not entail any changes in leadership, personnel, product offerings, services, or operational resources, ensuring a seamless transition for clients and partners.
While the corporate identity in the US is evolving to Amundi US, the legacy and prestige of the Pioneer brand will be preserved within the retail investment space. The Pioneer name will continue to be used for retail funds distributed in the US and internationally. This strategic decision acknowledges the long-standing recognition and trust associated with the Pioneer brand, particularly for retail investors. Iconic funds like Pioneer Fund, Amundi Pioneer’s oldest fund with roots stretching back to 1928, will maintain its established name. Similarly, its UCITS counterpart will remain Amundi Funds – US Pioneer Fund, ensuring brand continuity where it matters most.
Starting January 1, 2021, Amundi US formally adopted Amundi’s global logo, visually aligning itself with the parent brand. This visual rebranding extends to the US websites, social media platforms, product documentation, marketing collateral, and email communications. Furthermore, the legal entity names within the US have been updated to reflect the new Amundi US branding, completing the comprehensive rebranding process.
About Amundi US: Embracing Global Strength
As of January 1, 2021, Amundi US stands as the US business division of Amundi, recognized as Europe’s foremost asset manager and consistently ranked among the top ten globally[1]. Boston serves as a cornerstone among Amundi’s six global investment hubs[2], providing a wide spectrum of investment capabilities in fixed income, equities, and multi-asset strategies. Amundi US collaborates closely with wealth management firms, distribution platforms, and institutional investors throughout the Americas, Europe, and Asia-Pacific regions.
Amundi’s commitment to both financial and extra-financial research, coupled with its long-held dedication to responsible investing, positions it as a leading force in asset management. Clients of Amundi benefit from the expertise of a global team of 4,500 employees operating in nearly 40 countries. As a subsidiary of the Crédit Agricole group and publicly listed on the Paris stock exchange, Amundi currently manages approximately $1.9 trillion in assets[1], solidifying its position as a trusted partner dedicated to serving the best interests of its clients and society.
Amundi: Your Trusted Partner, Committed to Clients and Society
It is important to note that the availability of Amundi products and services may vary by jurisdiction. Individuals are encouraged to consult with their financial advisors for guidance.
Amundi Pioneer Distributor, Inc. (APD), located at 60 State Street, Boston, MA 02109, acts as a U.S.-registered broker-dealer providing marketing services for products managed by Amundi Asset Management and its affiliates. APD focuses on engaging with financial intermediaries in various jurisdictions, and does not engage in retail business directly. Individuals should seek advice from qualified financial, legal, and tax advisors before making investment decisions. Amundi Pioneer does not offer investment advice or recommendations.
For further details, please visit amundipioneer.com/us.
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© 2020 Amundi Pioneer Asset Management
Footnotes
[1] Source: Amundi data as of September 30, 2020
[2] Amundi’s Global Investment Hubs: Boston, Dublin, London, Milan, Paris, and Tokyo.
