Founded in 1982, Pioneer Cash & Carry has firmly established itself within Artesia’s Little India, catering to a niche market with a passion for quality ethnic foods. Driven by a commitment to fill the void for unique and fresh ingredients, the store has become a go-to destination for those seeking authentic Indian culinary experiences. Now, this dedication is being extended to Riverside.
The new Pioneer Cash & Carry location will occupy a spacious 10,128-square-foot storefront at 9185 Magnolia Ave. This prime spot positions the grocery store conveniently next to a Family Dollar and within a short walking distance from a Stater Bros. Markets across Donald Avenue, ensuring accessibility for shoppers in the area. The choice of Riverside for their first Inland Empire venture underscores the growing demand for diverse grocery options in the region.
At the heart of Pioneer Cash & Carry’s appeal is its extensive range of products. The store boasts a wide selection of Indian and ethnic produce, alongside a diverse array of branded items directly shipped from India. Customers can explore departments brimming with lentils, spices, rice, and flour, as well as an enticing collection of coffees, teas, snacks, and cookies. Adding to the sensory experience, the Riverside location will feature a bakery crafting fresh roti, pav, and thepla daily, offering the comforting aroma of freshly baked flatbreads and rolls.
Devraj Keray, the owner of Pioneer Cash & Carry, envisions the Riverside store as an extension of the values that have defined the Artesia locations. The focus remains on providing the community with access to high-quality, authentic ethnic foods. This expansion is not just about business growth; it’s about bringing a piece of Little India’s culinary richness to Riverside, catering to both the existing Indian diaspora and adventurous food enthusiasts eager to explore new flavors.
Exterior of a Howard's appliance retail store, used for illustrative purposes to represent retail business expansion and community grocers in general.
The property transaction for the new Riverside location was facilitated by Albert Lopez at Progressive Real Estate Partners, highlighting the strategic investment Pioneer Cash & Carry is making in this expansion. As Pioneer Cash & Carry prepares to open its doors in Riverside, anticipation is building within the community. The arrival of this specialty grocer promises to enrich the local culinary landscape, offering a unique shopping experience and a taste of India right in the heart of the Inland Empire. Riverside residents can soon look forward to exploring the aisles of Pioneer Cash & Carry and discovering the authentic flavors that have made Pioneer Cash & Carry Artesia CA a beloved institution.
