Two established auto dealerships in Marietta, Ohio, including the well-known Pioneer Chevrolet, and one in Parkersburg, West Virginia, have transitioned to new ownership. This significant business transaction, brokered by Mark Beford of the Tim Lamb Group and Richard Nourse, marks a new chapter for these local automotive businesses.
The sale, finalized on October 17th, encompasses Pioneer Chevrolet and Family Ford Lincoln in Marietta, and Pioneer Honda of Parkersburg. Thomas and Ashley Peden, the new owners, are set to build upon their growing dealership platform with this acquisition. Pioneer Chevrolet, a fixture at 1315 Pike St. in Marietta, will proudly retain its name, ensuring continuity for its loyal customer base. In contrast, Family Ford Lincoln, located at 909 Pike St. in Marietta, will be rebranded as Pioneer Ford Lincoln, and Pioneer Honda of Parkersburg, at 1920 Garfield Ave., will become Parkersburg Honda.
Pioneer Chevrolet and other dealerships in Marietta Ohio and Parkersburg under new ownership by Thomas and Ashley Peden
Richard Nourse, who has dedicated over 35 years to the automotive market in this region, explained his decision to sell. While not actively seeking to sell, the opportunity presented by the Pedens was compelling. Nourse expressed confidence in the Pedens’ ability to maintain and enhance the dealerships’ community presence, citing their strong reputation and achievements in the Zanesville market. This sale allows Nourse to concentrate on his five remaining dealerships in Chillicothe, featuring Ford, Honda, Lincoln, Nissan, and Toyota brands.
Pioneer Ford Lincoln in Marietta Ohio, formerly Family Ford Lincoln, part of Peden Automotive Group
For Thomas Peden II, a West Virginia native and third-generation car dealer, this purchase represents a significant expansion. Having acquired his first dealerships in Zanesville in June 2020, Peden is enthusiastic about incorporating these three new locations into his portfolio. His sister, Ashley Peden, who joined him in managing the Zanesville Honda Toyota dealerships in 2020, is now a partner in this venture.
The dealerships’ proximity, all within 15 miles of each other and near the Pedens’ hometown, ensures a hands-on approach to management. The Pedens are committed to retaining the existing teams at each dealership and continuing the community engagement initiatives established by Nourse. For customers of Pioneer Chevrolet in Marietta, Ohio, this transition signifies continued reliable service and a familiar name under dedicated new leadership.
Pioneer Chevrolet in Marietta Ohio, a trusted Chevrolet dealership under new Peden ownership, continuing to serve the community
For further details on dealership transactions and brokerage services, please visit Tim Lamb Group’s website.
