Two Marietta, Ohio, auto dealerships, including the well-known Pioneer Chevy Marietta, and one Parkersburg, WV, dealership have transitioned to new ownership, marking a significant shift in the local automotive landscape. The Tim Lamb Group, spearheaded by Director Mark Beford, facilitated the sale between Richard Nourse and the new owners, Thomas and Ashley Peden.
The dealerships involved in this transaction are Pioneer Chevrolet, located at 1315 Pike St. in Marietta, Family Ford Lincoln, also in Marietta at 909 Pike St., and Pioneer Honda of Parkersburg at 1920 Garfield Ave. Crucially for local Chevy enthusiasts, Pioneer Chevrolet will retain its established name, ensuring continuity for customers familiar with Pioneer Chevy Marietta. Family Ford Lincoln will be rebranded as Pioneer Ford Lincoln, aligning it with the Pioneer brand, while Pioneer Honda of Parkersburg will become Parkersburg Honda.
Pioneer Honda of Parkersburg to be renamed Parkersburg Honda under new ownership. Pioneer Chevy Marietta remains unchanged.
For Richard Nourse, this sale allows a strategic refocus on his five remaining dealerships in Chillicothe, encompassing Ford, Honda, Lincoln, Nissan, and Toyota brands. Nourse, a market veteran of over 35 years, expressed confidence in the Pedens, stating, “I knew they would be great stewards to continue what we have built in the community.” His decision to sell was influenced by the Pedens’ reputation and achievements in the Zanesville market.
Thomas Peden II, a West Virginia native and third-generation car dealer, along with his sister Ashley Peden, are expanding their automotive platform with this acquisition. Having successfully managed dealerships in Zanesville since 2020, the Pedens are deeply familiar with the region, as the newly acquired dealerships are all within 15 miles of each other and a short drive from their hometown. Their commitment extends to maintaining the existing teams at each location and continuing community involvement, ensuring a smooth transition for both employees and customers of Pioneer Chevy Marietta and the other dealerships.
Family Ford Lincoln in Marietta to become Pioneer Ford Lincoln after acquisition, part of Pioneer Chevy Marietta group.
The acquisition, finalized on October 17th, signals a new chapter for these dealerships. For customers of Pioneer Chevy Marietta, it represents continued service under experienced new ownership deeply rooted in the local area. The Peden family’s vision promises growth and continued community engagement for Pioneer Chevy Marietta, Pioneer Ford Lincoln, and Parkersburg Honda.
Pioneer Chevrolet in Marietta retains its name under new ownership of Peden family, known for Pioneer Chevy Marietta.
For further details on dealership transactions, you can visit the Tim Lamb Group website.
