Pioneer Works in Red Hook, Brooklyn, known for its multidisciplinary approach to arts and sciences, recently hosted its fifth edition of Press Play, a unique cultural event that defies easy categorization. More than just a book fair, Press Play assembled a diverse group of creators, from authors and artists to musicians and poets, inviting them to showcase their work and engage with a broad audience through a week of free programs. This year’s event welcomed over 5,000 visitors, and its reach extended even further thanks to collaborations with organizations like Columbia University’s WKCR radio station.
Originally conceived by Pioneer Works artistic director Gabriel Florenz as a gathering for DIY publishers, small presses, and zine creators, Press Play has evolved under the guidance of Josh Jelly-Schapiro, Pioneer Works Director of Publishing, and Micaela Durand, Associate Director of Publishing. The curation now deliberately fosters dialogue between disparate disciplines, mirroring the spirit of Pioneer Works itself. According to Jelly-Schapiro, Press Play aims to represent a “high-low spirit,” featuring both established and emerging voices within the creative landscape.
The diverse nature of Press Play was evident in its exhibitors, ranging from a display by the esteemed literary magazine The Drift to a commissioned project by New York City artist duo Shanzhai Lyric, who presented a limited-edition “luxury” plastic bag. Their booth explored themes of bootlegging and the blurred lines between authenticity and imitation. Durand highlighted the unique environment at Pioneer Works, noting, “It’s rare for an institution to let weirdness thrive,” emphasizing the supportive community that encourages unconventional ideas.
Press Play deliberately broadens the definition of a book fair, aiming to engage not only traditional book enthusiasts but also art aficionados and those seeking novel cultural experiences. Durand explains their approach: “We look at books as an experience, and even with the books we publish, we ask ‘what is a book?’ and ‘what is a book, today?’” Ultimately, Press Play utilizes the dynamic space of Pioneer Works to cultivate connections and build community across various creative fields.
Remarkably, Press Play maintained its accessibility by remaining a free event, with only a suggested donation. Jelly-Schapiro emphasizes the “utopian spirit” of Pioneer Works, which prioritizes free admission to most events to create an accessible and welcoming environment. Durand further connects this ethos to the spirit of publishing itself, defining the event’s success by its ability to draw a large and engaged crowd.
Dustin Yellin, fine artist, founder, and president of Pioneer Works, underscores the event’s significance: “Press Play supports independent presses, often imagined by artists and writers, the same individuals and groups propelling the DNA of Pioneer Works forward.” He further emphasizes the vital role of Press Play in championing “books, zines and illustrated texts” in the digital age, considering it fundamental to Pioneer Works’ mission to act as a “steward and champion” of the printed word. By striving to be unfiltered, relevant, and thought-provoking, Press Play clearly resonated with its expanding creative community, as evidenced by the strong attendance at this year’s edition.
