Fifteen years ago, the opening of Vesta Dipping Grill in downtown Denver might have seemed like a gamble. However, in retrospect, it stands as a pioneering move that significantly shaped the city’s dining landscape. At a time when LoDo (Lower Downtown) was still finding its footing, Vesta emerged as a culinary beacon, helping to pave the way for the vibrant restaurant scene Denver enjoys today.
Back then, the options were limited. Beyond established names like Wazee Supper Club and McCormick’s Fish House & Bar, the area was dotted with spots such as Sports Column, Jackson’s, and Wynkoop Brewing Company. Jax Fish House was on the horizon, and the promise of the Pepsi Center (now Ball Arena) was generating buzz. Adding to the potential was Stadium Walk, a planned entertainment and retail complex envisioned as Denver’s version of the popular Denver Pavilions, slated to be just across from Vesta’s location. Looking back, the owner humorously reflects that had they truly grasped the area’s potential, purchasing a building would have been the ultimate savvy move.
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5280 July 2012 Magazine Cover Featuring Vesta Dipping Grill, a Pioneer Restaurant in Denver
Reflecting on the early days, the founder admits that Vesta’s future success was far from guaranteed. At just 26 years old, youthful ambition and perhaps a touch of naiveté played a role. The initial concept was built around skewers and sauces, envisioned as a concept that could thrive without a traditional executive chef. However, just two months into the venture, the pivotal decision was made to promote Matty Selby, then only 23, from sous chef to executive chef. This marked a turning point, setting the stage for Vesta’s culinary evolution.
Over the years, Vesta Dipping Grill has undergone a significant transformation. The menu has evolved from its original focus on skewers to feature more refined, fork-and-knife entrées. This evolution is ongoing, with the restaurant constantly seeking to refine its offerings. While the signature sauces that initially defined Vesta remain a beloved part of the experience and are here to stay, the overwhelming variety has been streamlined to enhance the overall dining experience.
When considering Vesta’s role in LoDo’s development, the owner modestly refrains from claiming the title of a “LoDo pioneer.” Instead, they highlight a strategic approach to real estate: seeking out areas with untapped potential rather than already saturated hotspots. The appeal lies in discovering existing neighborhoods and buildings, breathing new life into them, and contributing to their revitalization. This philosophy underscores Vesta’s organic growth and its commitment to community building.
Looking ahead, while focused on nurturing the continued success of Vesta, the entrepreneurial spirit remains active. New opportunities are always on the horizon, prompting ongoing evaluation and consideration. Interestingly, a future aspiration is revealed: the desire to bring a quality Jewish deli to Denver, indicating a continued interest in diversifying Denver’s culinary scene and addressing perceived gaps in the market.
Visit Vesta Dipping Grill at 1822 Blake St., Denver, CO 80202 or explore their website at vestagrill.com
